Spin Master Corp. Acquires Melissa & Doug for $950M in Strategic Toy Industry Move

Spin Master Corp. Acquires Melissa & Doug for $950M in Strategic Toy Industry Move
Toronto-based Spin Master Toys is buying Melissa & Doug, which makes open-ended, creative and screen-free developmental toys. (Jason Alden/Bloomberg)

In a notable consolidation of the toy industry, Canada’s Spin Master Corp. revealed on Wednesday its decision to purchase U.S.-based toy giant Melissa & Doug for a whopping $950 million US. This strategic move is anticipated to bolster Spin Master’s portfolio and further strengthen its standing in the international toy market.

Strengthening the Portfolio

Max Rangel, Spin Master’s chief executive, commented on the acquisition, expressing his confidence in the alliance. “What excites us so much about Melissa & Doug is the power of their brand, their deep knowledge in developmental play and their passion for creativity, imagination and sustainability,” Rangel remarked. He believes Melissa & Doug, with its long-standing reputation for high-quality early childhood toys, will pave the way for increased revenue streams for the Canadian toy powerhouse.

Furthermore, Spin Master stated that the deal will complement its rich assortment of brands, including the widely recognized Paw Patrol, Bakugan, Hatchimals, Rubik’s Cube, and Gund. The addition of Melissa & Doug not only offers high-quality, open-ended creative toys but also resonates with parents eager for sustainable wooden toys that promote screen-free play.

Erno Rubik, the inventor of the Rubik’s Cube, poses for The Associated Press at Liberty Science Center, Wednesday, April 25, 2012, in Jersey City, N.J. The center is hosting an exhibit on Rubik’s Cubes which will include a cube made with diamonds that is worth 2.5 million dollars. Associated Press

Financing the Deal

According to details released by the company, Spin Master intends to finance this hefty acquisition with roughly $450 million from its cash reserves, complemented by an additional $500 million in fresh debt. As part of the agreement’s stipulations, there’s a potential for an extra $150 million US payout, contingent upon meeting specific financial benchmarks in 2024 and 2025.

Looking to the Future

The Melissa & Doug acquisition isn’t the only significant news emanating from the Spin Master camp. Earlier this month, the company publicized its acquisition of the global toy license for Dora, an upcoming reboot of the universally loved “Dora the Explorer” franchise. This fresh line of Dora toys is slated for a fall 2024 launch. Enthusiasts can anticipate an array of products, from figures and dolls to plush toys, role-playing sets, games, and puzzles, all inspired by Dora, her sidekick Boots, and other beloved characters.